I created this document to establish SLU Career Services' brand voice. We often allow our partners to take over our Instagram page, so this document benefits me, the Career Services team, and outside collaborators.
For this project, I studied headshot setups and lighting in preparation to create a headshot booth. SLU Career Services moved forward with my plan, and now I have completed over 125 student professional headshot sessions.
Glare Edit
For many of my headshot sessions, students have worn glasses with difficult glare to remove. My solution is to take a photo with the glasses on, then take another photo with the student holding their pose without glasses. I then combine the photos in Photoshop to remove the glare.
Marketing Strategy
SLU CS Weekly Posting Schedule
This document guides SLU Career Services' weekly posts on our social media pages.
Top 2 Posts
This shows that I had the top two most-liked Instagram posts in my first 30 days. (The link leads to the Etiquette Dinner post)
SLU Success Stories
Success stories have been a way to showcase the great achievements of SLU alumni and current students, and have also allowed Career Services to talk about strong relationships with specific employers. All stories can be found on the SLU Career Services' homepage.
Most-Linked LikedIn Post
This post was announcing the Director of The Valerie A. Davisson Career Resources Center, Karl Aldrich's, 13th workiversary. It ended up being Career Services' most-liked LinkedIn post.